New capability · For folding cartons
Industrial Digital Printing Platform
Four digital capabilities, four customer benefits. From the team that already prints folding cartons for leading brands with rotogravure, offset and flexography.
Built on a 1.68 m (66 in) industrial wide-web inkjet press at our Seven Hills site
How the platform creates value
Four digital capabilities. Four customer benefits.
What the platform does, what it gives you, and the value it creates.
Capability
Customer benefit
Value
02 CapabilityDigital workflow →Customer benefitSpeed to market →ValueValue through agility
01 · Variable data at scale → Unlimited customization
Different content. Same brand architecture. Carton by carton.
This is more than printing several designs. Approved content can keep changing throughout the run, potentially on every carton, while your logo placement, structure, required information and brand standards stay fixed.
One brand. A different story on every carton.
Keep the brand architecture consistent while changing the creative layer. These illustrative cartons show how a seasonal design comes together.
01 · Base brand
The recognizable brand stays consistent.
02 · Variable artwork
A new scene, message or seasonal design.
03 · Finished carton
The same brand, with a different story.
Variable creative content
Messages, graphics, images, names, and personalized or regional content, from a few coordinated versions to unique content carton by carton.
Unique digital identities
QR codes, serial numbers and unique identifiers, coordinated with your code and data management.
Connected packaging and track & trace*
Authentication, consumer engagement and traceability, built on the unique identifier printed on each carton.
One brand. Endless stories. Every carton.
Value beyond the carton.
*We print the unique identifier. Connected and track-and-trace applications also require your data, software and systems beyond the print workflow.
02 · Digital workflow → Speed to market
From approved artwork to carton. Faster.
Approved artwork and data move through digital prepress and into production without physical printing plates. Changes to artwork, copy, graphics, SKU versions or packaging information are made digitally, not through a new plate-making cycle.
Conventional
Approved artwork
→
Prepress (file preparation)
→
Platemaking / cylinder engraving
→
Makeready (press setup)
→
Production
An artwork change means new plates or cylinders and a new makeready.
Digital
Approved artwork
→
Digital prepress
→
Production
No plates or cylinders. Artwork changes are made digitally.
Where it helps
Late-stage approved artwork changes
New approved SKUs and versions
Ingredient and nutrition updates
New claims, such as Non-GMO
Regulatory and legal copy changes
Retailer and promotional changes
Change faster. Respond faster.
Value through agility.
03 · Continuous digital production → Flexible, demand-matched production
Right SKU mix. Right quantities. One continuous digital run.
Different SKU artwork that shares the same carton structure can be sequenced digitally within one coordinated print program, with no plate changes between SKUs.
The print-side mix is not locked into a fixed multi-up combo ratio, so each SKU quantity can be targeted around its own demand plan.
Different SKUs. Different demand. Same structural format.
SKU A · High demand
SKU B · Medium demand
SKU C · Low demand
SKU D · Urgent replenishment
Illustration only. Quantities are planned around each SKU’s demand within one digital program.
Produce each SKU closer to actual demand
Flexible quantity mix across flavors and SKUs
Respond faster to shifts in SKU demand
Support urgent replenishment of existing SKUs
Fewer forced overruns from fixed combo ratios
Potentially lower economic order quantities
Let’s run your numbers.
Share 12 months of order history for one carton family. We’ll show where consolidation, demand-matched quantities and variable data could create value in your program.
Value through flexibility.
04 · Digital print technology → Digital precision
Precision that protects brand quality
Industrial wide-web inkjet, 1.68 m (66 in) wide. Flexibility without compromising the brand standard.
Sharp detail
Fine lines, crisp text and clean images support design intent.
Vibrant color
Rich color and strong visual impact support shelf presence.
Consistent results
Repeatable quality across SKUs and variable content supports a consistent brand experience.
Sharp detail. Vibrant color. Consistent results.
Value through consistent precision.